Privacy Policy

1. Introduction

PharmaShowRoom ("we", "our", "us") is a B2B pharmaceutical marketplace connecting pharmaceutical companies, distributors, pharmacies, and healthcare professionals across Nigeria and Africa. This Privacy Policy explains how we collect, use, store, and protect your personal and business information when you use our platform at pharmashowroom.com.

By registering on or using PharmaShowRoom, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the platform.

2. Data We Collect

We collect the following categories of information depending on how you use the platform:

Account & Identity Data

• Full name, email address, and phone number
• Business name, CAC registration number, and business address
• Professional licence numbers (PCN for pharmacies, medical registration numbers for doctors and nurses)
• Job title and professional role

Company & Product Data

• Company profile information, logos, and marketing descriptions
• Product listings including brand names, generic names, NAFDAC registration numbers, and product images
• Medical sales representative details (name, photo, phone, territory) submitted by pharmaceutical companies
• Price lists and quotation data

Transaction & Payment Data

• Subscription plan selections and billing history
• Payment reference numbers from Paystack and Flutterwave
• Bank transfer confirmation details (where applicable)
• Advertising campaign details and payments

Note: Full card or bank account numbers are never stored on our servers. Payment processing is handled entirely by Paystack and Flutterwave.

Usage & Browsing Data

• Pages visited, products viewed, and search queries
• Enquiries sent, quotation requests, and message history
• Device type, browser, IP address, and approximate location
• Time spent on the platform and interaction patterns

CPD & Training Data

• Course enrolment and completion records
• CPD points earned and certificates generated

3. How We Use Your Data

We use the information we collect for the following purposes:

• Platform operation: Creating and managing accounts, verifying business credentials, enabling product listings and procurement enquiries.
• Notifications and communications: Sending in-app alerts for enquiry replies, subscription renewals, product approvals, and regulatory updates. Email notifications are sent where enabled.
• Analytics and improvement: Understanding how the platform is used to improve features, fix issues, and personalise your experience.
• Advertising: Displaying relevant sponsored products, featured company listings, and category advertisements to relevant audiences based on their role and browsing behaviour on the platform.
• Payment processing: Passing billing data securely to Paystack or Flutterwave to process subscription and advertising payments.
• Legal compliance: Maintaining records required by Nigerian law and cooperating with lawful regulatory or law enforcement requests.
• Security and fraud prevention: Detecting and preventing fake product listings, counterfeit drug submissions, and account misuse.

4. Data Sharing

We do not sell your personal data. We share data only in the following circumstances:

• Payment processors: Paystack and Flutterwave receive the billing information necessary to process payments. They operate under their own privacy policies and are PCI-DSS compliant.
• Between users (as intended): Company profiles, product listings, and medical sales representative contact cards are shared with other registered users (pharmacies, doctors, etc.) as the core function of the marketplace.
• Service providers: We may use third-party services for hosting, analytics, or email delivery. These providers only access data necessary to perform their function and are contractually bound to protect it.
• Legal requirements: We may disclose data if required by a valid court order, government authority, or to protect the safety of users or the public.
• Business transfer: If PharmaShowRoom is acquired or merged, user data may be transferred as part of that transaction, with notice provided to affected users.

5. Cookies & Tracking

We use cookies and similar technologies to make the platform work and to improve your experience. The types of cookies we use are:

• Essential cookies: Required for the platform to function (login sessions, language preference, cookie consent choice). These cannot be disabled.
• Analytics cookies: Help us understand how users navigate the platform so we can improve it. These are only set if you accept cookies.
• Preference cookies: Remember your settings such as language selection (English/French) and product comparison lists.
• Advertising cookies: Used to serve relevant sponsored content based on your browsing activity on the platform. Only set if you accept cookies.

You can manage your cookie preferences using the banner that appears on your first visit, or by clearing your browser cookies at any time. Note that disabling cookies may affect some platform features.

6. Your Rights Under the NDPR

Under the Nigerian Data Protection Regulation (NDPR) issued by the National Information Technology Development Agency (NITDA), you have the following rights:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your data, subject to legal obligations to retain certain records.
• Right to object: Object to the processing of your data for direct marketing or analytics purposes.
• Right to data portability: Request your data in a structured, commonly used format.
• Right to withdraw consent: Withdraw consent for data processing at any time without affecting prior lawful processing.

To exercise any of these rights, contact us at info@pharmashowroom.com. We will respond within 30 days in line with NDPR requirements.

7. Data Retention

We retain your data for as long as your account is active or as necessary to provide our services. Specific retention periods:

• Account and profile data: retained for the duration of your account plus 2 years after closure
• Transaction and payment records: 7 years in line with Nigerian financial record-keeping requirements
• Enquiry and messaging records: 3 years
• CPD and training records: 5 years from certificate issuance
• Analytics and usage logs: 12 months rolling

After the relevant retention period, data is securely deleted or anonymised.

8. Data Security

We implement industry-standard security measures to protect your data, including encrypted connections (HTTPS/TLS), access controls, and regular security reviews. However, no system is 100% secure. If you suspect a security breach involving your account, please contact us immediately at support@pharmashowroom.com.

9. Children's Privacy

PharmaShowRoom is a professional B2B platform intended for businesses and licensed healthcare professionals. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has registered, we will delete their account immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or Nigerian law. When we make material changes, we will notify registered users via in-app notification and update the effective date at the top of this page. Continued use of the platform after changes are notified constitutes your acceptance of the updated policy.

11. Contact Us

For privacy-related questions, data access requests, or concerns about how we handle your data, contact our Data Protection Officer: